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* The return of the authoritative bestseller includes all new content relevant to the popularization of how About Face maintains its relevance to new Web technologies such as AJAX and mobile platforms such as the iPod * Addresses the continuation of a general shift in emphasis from Windows desktop software to other platforms and domains including appliances, Web applications, consumer electronics, and mobile devices * Features updated examples to reflect current state-of-the-art interfaces and additional case studies where appropriate * Contains updated graphics, icons, and layouts; a new approach to Cooper's immensely popular Goal-Directed Design methodology; and coverage of the new thinking in interface, interaction, and product design methods
The art. The craft. The business. Animation Writing and Development takes students and animation professionals alike through the process of creating original characters, developing a television series, feature, or multimedia project, and writing professional premises, outlines and scripts. It covers the process of developing presentation bibles and pitching original projects as well as ideas for episodes of shows already on the air. Animation Writing and Development includes chapters on animation history, on child development (writing for kids), and on storyboarding. It gives advice on marketing and finding work in the industry. It provides exercises for students as well as checklists for professionals polishing their craft. This is a guide to becoming a good writer as well as a successful one.
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i?{1/2}??Each of [Neumeieri?{1/2}??s] books is excellent, but ZAG is revolutionary.i?{1/2}??
i?{1/2}??JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME
i?{1/2}??You already know that this book has the best title of any marketing book in a generation. What you doni?{1/2}??t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.i?{1/2}??
i?{1/2}??SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG
i?{1/2}??Herei?{1/2}??s a practical field guide on how to create and grow a world-class brand, so no more excusesi?{1/2}??read it now and start zagging.i?{1/2}??
i?{1/2}??KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY
i?{1/2}??The revolution needs passion, imagination, and a dangerous handbook. Here
it is, born in the trenches yet written with enough verve and imagination to get you out of themi?{1/2}??fast.i?{1/2}??
i?{1/2}??BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY
i?{1/2}??A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book.i?{1/2}??
i?{1/2}??DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY
i?{1/2}??Awesome booki?{1/2}??even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.i?{1/2}??
i?{1/2}??ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS
i?{1/2}??There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.i?{1/2}??
i?{1/2}??PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT
"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.i?{1/2}??
i?{1/2}??GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD
i?{1/2}??Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.i?{1/2}??
i?{1/2}??AL RIES, AUTHOR OF THE ORIGIN OF BRANDS
"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.i?{1/2}??
i?{1/2}??BUSINESSWEEK
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